The Forge stand out from any other Insights Agency. They are true strategic partners, quite simply an extension of the team. What started out as a Wild Card agency in a four-way pitch back in early 2018 has blossomed into The Forge being our most trusted Strategic Insights partner across multiple categories and brands. Because everyone at The Forge is a Senior Director, everyone we work with is really good, there’s great ROI on share of mind for share of spend. You don’t just get one good person working on your brief, you get 2-4 and better answers faster. The speed at which they work is remarkable – applause raising bespoke Quant + Qual in under 7 working days.

We commissioned The Forge to help us anticipate consumers’ future needs in APAC. They delivered a thought provoking and nuanced suite of demand spaces - these were attuned to local culture, whilst inspiring us to ‘think big’ about regional opportunities. Their agile and strategic approach ensured the spaces had impact and provided inspiration for teams across the business. We’d recommend The Forge to any business looking for smart, commercially driven thinking on any knotty problems they have.

The Forge have been an instrumental strategic partner in the shaping of our future marketing and portfolio strategy. Their expertise, commercial acumen and flexible stakeholder approach have enabled the successful delivery and integration of this critical insight project. We are delighted with the outputs and very happy to recommend them.

Massive thanks to The Forge for an amazing partnership and strategic insight yet again. Their work makes a significant difference to our strategy and innovations and is invaluable to our research and marketing teams. Amazing, thank you!

When we partnered with The Forge, we’d just completed an expansive piece of trends work with a partner agency. We asked The Forge to turn it into something commercial and practical that could be easily digested and actioned by the business. Working closely with the category leadership team, The Forge created a clear and compelling vision as well as opportunity framework. This has proven invaluable in shaping our global category strategy, building out innovation pipelines, and bringing thought leadership to key retailers. The Forge has a unique ability to translate big, inspirational ideas into practical solutions, earning praise as having “head in the clouds but feet on the ground.” Throughout the process, they demonstrated adaptability and worked closely with us, ensuring that the outputs precisely met our needs and were always willing to pivot when necessary. They truly acted as partners, looking out for our best interests. I have no hesitation in recommending them to others who are looking for a strategic partner.