In this episode of The Persuasion Game, Laura Halliday and co-host Adam Rowles interview Jane Buck, Global Head of Innovation at Cadbury.
Jane is a seasoned expert in innovation with an extensive background at major brands including Mondelez and Unilever where she launched and scaled the €1BN+ personal care brand Love Beauty & Planet
Jane discusses her unique approach to brand development, explaining how she integrates consumer insights with visionary thinking to drive innovation, how she spots patterns and opportunities, and the importance of balancing short-term actions with long-term vision in corporate settings. The conversation also covers her time co-founding and launching natural skincare brand REN which Unilever eventually acquired.
Finally, Jane shares her perspective on leadership, emphasising the need to push teams beyond their comfort zones and the value of holding hypotheses in a fluid, patient manner.
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This is an 18Sixty production for The Forge.
