Category development
Drive growth with actionable strategies to increase penetration, frequency and loyalty, and influence behaviour.
Questions We Answer
Our Perspective
In simple terms, this is about winning more customer and consumer choices for your business. This spans recruiting people for the first time, broadening their interactions or deepening their connection with a product, service or brand.
Our approach is anchored in the principle that behaviour is most powerfully influenced by what people value and what is visible to them. To do this we help identify the barriers & triggers that need to be leveraged in order to drive the necessary behaviour change. We are also clear on what actions will have disproportionate impact on different target groups, therefore providing the greatest commercial returns.
Example Projects
Customer
Acquisition
Strategy
Developed a customer acquisition growth framework for Avon across 9 markets.
Customer
Journey
Mapping
Mapped the end-to-end journey to identify frustrations and opportunities for a leading investment bank.
Customer
Experience
Development
Developed an optimised customer experience framework for ASDA’s online shopping.
Behaviour
Change
Strategies
Developed a bespoke behaviour change strategy for Zurich to encourage more people to save for retirement.
Why The Forge?
The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create enduring and meaningful value for their consumers and customers.
But Don't Take Our Word For It
All the time I have worked with The Forge, they have become real business partners. Not only do they have a very good understanding of our business and challenges, but they will always go a mile further to question our thinking, to bring in new ideas and perspectives. They have been instrumental in helping us understand some behaviour change patterns, in giving clear directions on likely future behaviour evolution and on paths to react as a business. Projects are always delivered with excellence with a very high level of strategic thinking.
