Future visioning & foresight
At a market, category and brand-portfolio level, we create robust, demand-focussed, board-level models that outline opportunities for future growth.
Questions We Answer
Our Perspective
We operate in a world of ever-increasing amounts of information, to the point of overload. Information can often cloud insight and act as a barrier to making confident strategic choices.
We are experts in synthesising large amounts of information into concise and relevant frameworks. We focus only on what matters; illuminating the both key issues and ways forward, so that senior decision-makers are equipped.
We create simple and powerful models that reveal and frame opportunity against some of the biggest business challenges. We build them by connecting multiple sources of data, so they are rigorous and rich, but crucially, they are also intuitive. This enables informed debate and empowered decision making.
Example Projects
Transformation
Strategy
Developed a trends and growth model for PepsiCo Europe.
Category
Growth
Strategy
Developed a growth strategy for Unilever’s €20BN Beauty and Personal Care division.
Why The Forge?
The Forge is an award-winning strategy consultancy, delivering exceptional commercial returns for the world’s biggest brands. We help our clients create enduring and meaningful value for their consumers and customers.
But Don't Take Our Word For It
Highly collaborative & flexible on approach, The Forge deliver high quality outputs with actionable insight. They’ve challenged our thinking & been instrumental in helping us shape our plans
