In this podcast episode, hosts Adam and Laura engage in a lively conversation with Imme Ermgassen, co-founder of Botivo, a non-alcoholic, “big sipping” aperitivo.
They discuss Imme’s unique approach to brand building including breaking the non-alcoholic beverage category rules by creating a hedonistic, pleasure-focused product. She the challenges Botivo has faced in educating consumers and category buyers and the tactics she has used to create awareness and drive trial.
This is a fascinating discussion with a visionary entrepreneur and brand-builder at the top of their game.
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This is an 18Sixty production for The Forge.
