In this episode, Adam and Laura welcome back Julian Gomez to the podcast to discuss portfolio strategy, focusing on his extensive experience as CMO of Unilever’s beauty and personal care business. The conversation deep dives into the importance of creativity and passion in building successful brands, how internal politics and emotions affect strategy, and the critical balance between logic and magic in decision-making.
For further reading on brand portfolio, check out:
Why your portfolio could be getting in the way of your growth ambitions
Seven success factors for brand portfolio growth
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This is an 18Sixty production for The Forge.
